Apple TV has clinched exclusive broadcasting rights for Formula 1 in the United States starting in 2026, signing a five year deal with F1’s commercial rightsholder that marks a seismic shift in the sport’s media strategy. The agreement, announced during the U.S. Grand Prix weekend in Austin, positions Apple as the sole streaming provider for all F1 practice sessions, qualifying rounds, and races through 2030.
While financial terms remain undisclosed, industry sources suggest Apple will pay over $140 million annually surpassing ESPN’s previous $90 million per year deal since 2023. The move underscores Apple’s growing ambitions in live sports, adding Formula 1 to its portfolio alongside Major League Baseball and Major League Soccer.
The deal also folds F1 TV Premium into Apple TV’s $12.99/month subscription at no extra cost, effectively retiring the standalone F1 TV app in the U.S. Select races and sessions will be available free on the Apple TV app, with Spanish language coverage included.
Apple’s deepening relationship with Formula 1 follows its production of F1: The Movie, now the highest grossing sports film of all time. The partnership aims to capitalize on the sport’s surging popularity among younger and more diverse audiences. According to the 2025 Global Fan Survey, 47% of new U.S. fans are aged 18–24, and over half are female demographics increasingly drawn to streaming platforms over traditional TV.
“This is an incredibly exciting partnership,” said F1 CEO Stefano Domenicali. “We have a shared vision to bring this amazing sport to our fans in the U.S. and entice new fans through live broadcasts, engaging content, and a year-round approach.” Apple’s Eddy Cue added, “2026 marks a transformative new era for Formula 1… and we look forward to delivering premium and innovative fan first coverage to our customers in a way that only Apple can.”
