Ferrari NV and fintech firm Conio have announced a landmark partnership aimed at revolutionizing client engagement through blockchain technology. The initiative, revealed Monday, marks the first time Ferrari integrates digital tokenization into its elite Cavallino Rampante Hyperclub program, offering members unprecedented access to exclusive assets and experiences.
Launched in March 2025, the project is set to fully activate with the 2027 World Endurance Championship season, aligning with Ferrari’s broader digital transformation strategy. Central to the initiative is a bespoke digital token that grants holders the right to participate in a private auction for the Ferrari 499P an iconic model boasting three consecutive wins at the 24 Hours of Le Mans.
Conio’s proprietary digital wallet, embedded within the MyFerrari app, underpins the token infrastructure. Designed with multi signature security and advanced cryptographic protocols, the wallet enables secure custody, real-time token tracking, and peer-to-peer transactions among Hyperclub members eliminating intermediaries and streamlining exchanges. Beyond basic storage, the wallet functions as a comprehensive digital ownership hub. It supports interactive token visualization, facilitates member-only resale and purchases, and integrates compliance tools for anti-money laundering (AML) checks. Users will also receive real-time updates on token valuations and auction opportunities.
The rollout includes a personalized digital experience for Hyperclub members beginning June 2026, with official token allocations scheduled for March 2027. This move positions Ferrari at the forefront of luxury brand innovation, blending high performance automotive heritage with cutting edge financial technology.
