Alphabet’s Google announced an expanded collaboration with Reddit, addressing challenges faced by the social media platform due to its dependence on Google Search for traffic. This partnership arrives as analysts raise concerns about Reddit’s vulnerability to changes in Google’s search algorithms, which have reportedly affected the platform’s daily active user (DAU) numbers.
As part of the expanded partnership, Reddit will leverage Google’s Vertex AI, a platform enabling the development and deployment of advanced AI models. This integration aims to improve Reddit’s search functionality and enhance the overall user experience. Google also plans to incorporate Reddit content more effectively across its own platforms, making it easier for users to access relevant information. Additionally, Google’s access to Reddit’s API, which facilitates the sharing of structured content in real-time, is expected to boost the accuracy and relevance of displayed search results. Despite these advancements, Reddit’s organic user growth—referring to users engaging with the platform beyond singular search queries—has seen little change in recent months.