Heineken, one of the world’s leading brewers, reported a decline in revenue for the first quarter of 2025. The company’s performance was impacted by reduced beer sales in Europe, North America, and South America. Contributing factors included a later Easter holiday and one fewer trading day compared to the same period last year, as 2024 was a leap year.
Despite these challenges, Heineken managed to ship over 54 million hectoliters of beer globally during the quarter. However, the European beer market continues to shrink, with consumers increasingly opting for alcohol-free beverages and specialty beers. Similarly, beer sales in the United States saw a notable decline, described by the company as a “high single-digit percentage.” Latin America also experienced a drop in beer consumption.
The company remains optimistic about its future, maintaining its profit growth target of 4% to 8% for 2025. Heineken highlighted growth opportunities in regions such as Africa, the Middle East, and Asia, which continue to show positive trends. However, the company acknowledged uncertainties in the market, including the impact of U.S. import tariffs, which affect a significant portion of its exports from the Netherlands.