TotalEnergies has announced a strategic partnership with the Tour de France, securing its position as the official energy sponsor for both the men’s and women’s races from 2026 through 2028. This move marks a significant step in the company’s broader effort to deepen its engagement with the French public and reinforce its visibility across the country.
Beginning with the 113th edition of the Tour in 2026, TotalEnergies will activate a wide-reaching promotional campaign, including a presence in the Tour’s iconic publicity caravan across all 21 stages of the men’s race and the 9 stages of the women’s event. The initiative is designed to connect with the millions of spectators who line the roads each summer, many of whom are already customers of the company’s 3,300 service stations and 6 million electricity and gas accounts. In addition to its official partnership, TotalEnergies has finalized a jersey sponsorship agreement with the INEOS Grenadiers cycling team, further embedding its brand within the professional cycling ecosystem.
Chairman and CEO Patrick Pouyanné highlighted the importance of the partnership, noting that it reflects the company’s century-long presence in France and its commitment to serving communities where its 33,000 employees live and work. “This collaboration allows us to meet millions of French citizens each year and celebrate a shared passion for cycling,” he said.
The Tour de France remains one of the most beloved sporting events in France, offering TotalEnergies a powerful platform to enhance brand loyalty and demonstrate its commitment to sustainability and innovation in the energy sector.