STARBUCKS CORPORATION (XNAS:SBUX) is seeing renewed investor interest, with shares climbing over 4% to surpass $95 levels not seen since April. The stock is now approaching the $100 mark it last held in March before broader market pressures, including new tariffs, triggered a decline below $80.
The rally comes amid a mix of positive developments. Citi analysts raised their price target for Starbucks from $84 to $95, aligning closely with the stock’s current trading range. The upward revision reflects growing confidence in the company’s turnaround efforts.
A key part of Starbucks’ strategy includes the introduction of Green Dot Assist, a new AI powered assistant designed to streamline store operations. The tool will help baristas with tasks such as reviewing beverage recipes and troubleshooting equipment issues. This move is part of a broader initiative to improve efficiency and ensure customers are served within four minutes a central goal of the company’s plan to revitalize traffic and sales.
In addition to operational improvements, Starbucks is also exploring strategic options in China, where its business has faced challenges. CEO Brian Niccol confirmed that the company is considering selling a minority stake in its underperforming Chinese operations and has already attracted significant interest from potential partners.